I’m holding a red balloon in my hands…

It has no air in it so it’s long, thin and stretchy.

This is my story – this balloon.

Just a simple story with a beginning, a middle and an end. One line of narrative.

If I move this way, it disappears altogether.

If you’re too far away you won’t even know it’s there. So how would you notice and follow the story?

It would be a shame if you missed it. It’s a very exciting story full of intrigue, emotion and thrills.

I’m going to put some air in the balloon – fill out my story.

So I start blowing it up. It’s expanding now into a rounded world of stories.

This is exciting. There’s more to see – even from right back there where you are there.

Can you see it?

It’s still my story but now it’s a storyWORLD. My original story is there, along with some more back story, some extra content to explore and some new types of story that you can bounce around yourself.

It’s a world of story. You can see it can’t you?

From any direction?

People love balloons. And they love stories too.

If you give someone part of a really good story, the next thing they want … is more story.

But don’t worry, I have loads of story in this balloon.

Are you developing a storyWORLD yet?