September 27, 2012
When a screenwriter adapts a novel for the screen they invariably cut large quantities of the author’s material as it does not contribute to what the […]
September 19, 2012
I wonder who the first true transmedia star will be? Of course this won’t happen until transmedia storytelling is accepted and understood as a legitimate form […]
August 23, 2012
Fragmentation of story means that a story has been broken into pieces… How does this work? Fragmentation is when a story has been structured, designed and […]
August 14, 2012
Both terms refer to the impact new media technologies (broadband internet, games, Apple Inc., Facebook, mobile devices, IPTV etc) have had on the traditional media model […]
July 24, 2012
The Fifth Space is where live events take place in the physical world, away from the computer (all four screens). It is the cinema, the theatre, […]
July 10, 2012
Being ahead of the game can be beneficial for business but it can also be problematic – you see a market no one else sees! Did […]
June 28, 2012
American writer William S. Burroughs (1914-1997) is considered to be one of the early practitioners and founders of modern day mash-up or remix culture. What relevance […]
June 21, 2012
Recently at Bellyfeel we have been writing up several interactive content proposals for the BBC in accordance with their 4 Screen Strategy: Online, Tablet, Mobile Phone, […]
January 23, 2012
Below is an extract from a poem by Charles Bukowski written before the arrival of social networks and hand-held devices. Maybe he’s got a point. now […]