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Creating ideas for your interactive story experience?
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Developing the script for your interactive story?
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Testing the interactivity of your story?
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Creating a pitch and business proposal for your interactive story?
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With technology decisions?
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Getting funding?
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Producing the content at an award-winning quality?
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Getting the experience out to the audience?
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“Ok, but what is it actually like working with Bellyfeel?”
Bellyfeel Personnel
Krishna Stott
Creative Lead and Managing Director
Krishna Stott is an interactive storyteller and creative director specialising in participatory narratives, audience-led experiences and experimental media formats. His work focuses on how storytelling, technology and audience behaviour intersect – and how emerging tools can be used to create emotional meaning rather than surface-level novelty.
As Creative Director and Managing Director of Bellyfeel, Krishna leads the creative direction of the studio’s work across interactive films, narrative games, social and live formats, and research-led media projects. He works closely with collaborators, clients and partners to shape ideas from early concept through to delivery, with a strong emphasis on audience-first design.
Alongside Bellyfeel, Krishna is Head of Innovation and Ideation at MITIH, MediaCityUK’s immersive technology innovation hub, where he leads creative R&D across AI, immersive media and collaborative storytelling, connecting industry, academia and creative practitioners.
Over nearly three decades, Krishna has worked across broadcasters, production companies, universities and cultural organisations in the UK and Europe. His interactive film Crimeface won two Webby Awards, helping establish his reputation for ambitious, participatory storytelling.
In addition to creative production, Krishna raises funding for experimental work, runs innovation labs and workshops, and speaks internationally at media festivals, conferences and universities. He is the author of Set the Storyworld to Random and the founder of The Modern Audience Conference, exploring participation, narrative design and audience psychology.
His approach is practical, experimental and audience-focused – grounded in making work, testing ideas in public, and pushing at the edges of what stories can be.
Lee Robinson
Writer and Researcher
Ok, a quick bio… I’m a Sci-Fi nerd, comic book and video game geek and all round Transmedia Fanatic… Oh, and I also have a 1st degree in Media, Writing and Production… And my name is Lee.
If there’s one thing I love, it’s when a great story allows you to ‘step in’ and engage with it on an interactive level. When it moves beyond the barriers of a single platform and reaches the audience in a multitude of ways.
Joseph Adams
Programmer
I’m a programmer and implementer of things. I program full stack and games. I have a Bachelors degree in Programming and a Masters degree in Games Development, this basically means I spend my time taking plans and ideas and turning them into interactive whatsits that happen on various types of screen.
I’ve had a long-standing interest in telling stories in various forms, this led me to both artistic and musical hobbies and eventually a career in programming which allows the combination of all forms of storytelling and the creation of entirely new ones.
A brief history of Bellyfeel
Bellyfeel was set up in Manchester by Krishna Stott in 2007.
The driving force of the company has always been to connect new forms of interactive content between modern audiences, new networks and traditional organisations.
In the first year of business we won 2 Webby Awards (Oscars of the internet) for our interactive multiplatform film, Crimeface and also won a competition at MIP TV Cannes to develop IPTV applications for the BBC.
Following on, we picked up a variety of long term clients, successfully producing ground-breaking interactive projects and media innovations on an international and local scale.
We continue to produce work at the cutting edge of media and education and now also translate our practical experience, expert knowledge and up to date intel into a series of publications, collaborations and consultancy.
Our Clients:
Bellyfeel helps clients create compelling interactive story experiences that inspire, educate and entertain audiences on all platforms and networks.
(growing their audiences and increasing return on investment)
Testimonials:
Anna Zaluczkowska
Senior Lecturer and Course Leader for BA Filmmaking - Northern Film School - Client for 12 years
Krishna is the UK’s foremost authority on interactive storytelling. Working with him and Bellyfeel is always exciting, they are a perceptive, creative thinking, challenging and talented group of people, open to new ideas and who have their finger on the pulse of digital developments. Work with them if you get the chance!
Louis Neethling
Louis Neethling – TV and Film Director – Client for 8 years
I have worked with Bellyfeel on a number of interactive and e-Learning projects. Krishna has an excellent eye for detail and certainly understands target audiences. He and his team at Bellyfeel simplify complex issues and always offer creative solutions for outstanding results.
Roy Boulter
Producer - Hurricane Films – Client for 10 years
Bellyfeel’s Transmedia consultancy allowed us to get an additional 20% on top of the production budget for the feature film “Of Time And The City” which was then used to create engaging Transmedia content that reached hundreds of thousands of people
Christian Nommay
Creator, Writer and Producer Titan Effect (Free Consult)
Bellyfeel gave me valuable advice to effectively use social media to promote my project and how to allow the audience to interact with my story. Krishna Stott and his team are passionate and they have a perfect understanding of what Transmedia is.
Our work has won various awards…
