1968Born
I was born a Shropshire Lad in 1968 and grew up obsessing about music and films. My first love aged 7 years old was a tape recorder and I used it to document and replay the best bits of my world.
1995 - 200813,000 hrs
Between 1995 and 2008 I logged approximately 13,000 hours creating interactive story games, networked story prototypes and innovative online experiences. I got my interactive work shown internationally, filled a book of useful contacts and developed some extraordinary techniques for audience engagement.
2008Oscars of the Internet
In 2008 my interactive film “Crimeface” won 2 Webby Awards (Oscars of the Internet) and due to escalating interest from UK broadcasters in my work I started Bellyfeel.
2008 to now Compelling Interactive Stories
Since then most of my waking moments have been taken up developing, producing and consulting to create compelling interactive stories and unforgettable user experiences.
I deliver talks, workshops and training around the world at Media Festivals.

Set The Storyworld To Random
I published my first book in 2015, called “Set the Storyworld to Random”, and I’m writing another one – details here…
My Other Site
I have another site where you can read a bit more about me, if you haven’t had enough already… 🙂