FACTICALS
5% of all doctor visits will be conducted via video conference by the end of 2021.
Deloitte 2021
More companies will migrate to the cloud between 2021 and 2025; expected growth rate to average about 30%.
Deloitte 2021
40% of Salesforce employees said they would quit if required to return to the office for more than half of their week.
On Blind 2021
YouTube’s gross US Connected TV (CTV) ad revenues are expected to reach $2.89 billion for 2020, accounting for more than one-third (35.7%) of total US CTV ad spending. By 2022, YouTube’s US CTV ad revenues will reach $5.45 billion, and its share of US CTV ad spending will increase slightly to 38.7%.
eMarketer 2020
41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates.
eMarketer 2020
The gaming industry spent $45 million in advertising during the first two weeks in November, an 80% YoY increase, with Sony leading the pack as they pushed the new PlayStation 5 unit. Sony, alone, spend $15 million, 3x as much as competitor Microsoft (Xbox) spent during their launch of the new Xbox Series X unit.
MediaRadar 2020
30% of event planners say said they would execute virtual-only in lieu of in-person events in 2021, versus 42% who said a hybrid approach, which included a face-to-face program with a virtual element, would be their strategy.
614 Group 2020
67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.
eMarketer 2020
Streaming grew 400% during the second quarter of 2020 and revenue per subscriber increased by nearly half (42%) even as membership growth rates slowed by about one-third (30%).
Zuora 2020
11% of respondents across 12 countries said they used Instagram for news — almost doubling what it was in 2018 — compared to the 12% who said they turn to Twitter for news.
Reuters Digital News Report 2020
People increased their app usage by 25% YoY. This increase is usage is also increasing revenue of mobile brands.
Global Market Index Ranking Report 2020
This year, the number of Gen Z smart wearable users in the UAS will grow by nearly 17% to 12.8 million.
eMarketer 2020
Even at the height of the pandemic, many US adults still unplugged from their devices.
CivicScience 2020
48% of social consumers say they're increasing their entertainment usage of social, 55% are looking to social to educate them on current events.
Sprout Social 2020
55% of people want brands to institute actual plans to support social matters and a commitment to justice and other goals
Sprout Social 2020
42% of people say they will buy from competitors if brands are not 'true to their commitments'
Sprout Social 2020
29% say they will boycott brands who don't stand by their initiatives.
Sprout Social 2020
Half of US adults are playing games via their mobile devices at least daily, and their favourites are strategy, word and puzzle games.
AdColony and DISQO 2020
65% of those with household incomes over the $250,000/year mark play at least daily.
AdColony and DISQO 2020
78% of both men and women are playing mobile games.
AdColony and DISQO 2020
62% increase in time spent on gaming apps since March and the coronavirus lockdown.
AdColony and DISQO 2020
48% of UK and 35% of North American consumers want social justice content.
Influenster 2020
New data out from LiveIntent finds that about 80% of advertisers have increased their digital ad budgets during the pandemic, while DataVisor's new report finds that fraudsters increased their digital attacks by more than 100% during the same time period.
Bizreport 2020
91% of consumers say retailers' reputations for privacy influence their buying decisions;
they further found that more than two-thirds (68%) of consumers have stopping shopping retailers who have been involved in data breaches.Ensono 2020
We estimate that there will be 169.6 million subscription OTT video service users in Western Europe this year, a 15.6% increase from 2019.
eMarketer 2020
The proportion of kids ages 5 to 10 and 11 to 13 using electronic devices for over 4 hours a day had more than doubled during the pandemic. Among those ages 14 to 17, the figure had nearly doubled.
Ipsos and GMAC 2020
Every year in China, Singles’ Day (also known as 11/11) gets bigger, both in terms of sales and reach. In 2019, the day's gross merchandise volume (GMV) across platforms in China reached $59.34 billion, up 400% in 5 years.
Ban and Company 2020